Bartels To Keynote At Midem

Steve Bartels, CEO of Def Jam Recordings will deliver a keynote presentation June 7 at Midem. Held in Cannes, France, from June 6-9, Midem is the leading event for the global music industry. Bartels’ keynote, which focuses on scouting talent and developing new artists and Def Jam’s brand-identity and marketing tactics, will be delivered in a Q&A format on June 7 at the Palais des Festivals. Bartels will also discuss Def Jam’s highly successful “We Are Def Jam” campaign.

“Midem is a nexus of global talent, and I’m honored to be a part of such a dynamic event,” Bartels said. “Since its inception, Def Jam has represented a unique voice in music across the globe through its artists, its music and its culture. I look forward to sharing my passion for this music — and my optimism for its future — with the creative community at Midem.”

Alexandre Deniot, Director of Midem, remarked, “Midem welcomes, every year, the most brilliant music professionals who not only cherish and develop extraordinary musical talent, but also drive the business forward, embracing new technology and breaking boundaries to let music travel worldwide. We are extremely honoured to announce Steve Bartels’ keynote as his experience, along with Def Jam Recordings’ history, are a true inspiration.”