Stingray Launches 93.5 Today Radio/Toronto
• Last week Canada’s Stingray Radio, owner of 21-year old Hip Hop outlet CFXJ (Flow 93.5FM)/Toronto announced a unique collaboration with CINA Radio, owner of community-driven Urban AC 98.7 CFKG, to relocate Flow’s format up to 98.7 and combine the best of both formats as a rebranded Flow 98.7, which debuts today.
And at 12:01am today, a new format debuted on 93.5 CFXJ — Adult Hits 93.5 Today Radio, described as “a radio station built around conversations, stories, and experiences.”
“We are reflecting what life is like, in Toronto, at this very moment,” says Steve Parsons, GM of 93.5 Today Radio. “The radio station is like a dinner party, with friends sharing laughs and stories. We’re doing what a playlist can’t do and connecting with people through real-life experiences and emotions.” Morning co-host Nikki Balch says she was drawn to 93.5 Today Radio for that very reason. “Being on the radio used to be about being larger-than-life,” she said. “But 93.5 Today Radio isn’t like that. We’re just a bunch of normal goofy friends hanging out together.”
In a nod to the unpredictability of the Adult Hits concept, PD Crosby McWilliam confirms that the station will play pretty much anything. “We really do play it all,” says McWilliam. “You could hear Ed Sheeran followed by Queen, Keith Urban, The Weeknd, Gordon Lightfoot, Doja Cat. You just don’t know what will come next.”
RAMP caught up with Steve Jones, Stingray SVP, Brands & Content, Radio, who said, “93.5 Today Radio represents the sense of community and topicality that once made radio so impossible to miss. We can’t wait to bring that spirit to Toronto!”
93.5 Today Radio is now streaming at 935todayradio.com or via the Stingray Music app and the RadioPlayer Canada app. The station also maintains a social media presence on Instagram, Facebook, Twitter, and TikTok at @935todayradio.
