iHeart & SeeHer Mark Int’l Women’s Day
• In celebration of International Women’s Day on Tuesday, March 8, iHeartMedia and SeeHer, the largest global movement to eliminate gender bias in marketing, advertising, media and entertainment, announced the second annual iHeartRadio SeeHer Hear Her: Celebrating Women Who Make Music and Culture — a celebration placing gender equality center stage. The special event will highlight successful and influential artists, including Alicia Keys, Maren Morris, Avril Lavigne and more during a live one-hour special that will stream on iHeartRadio’s YouTube and Facebook pages on March 8 at 8pm ET (available on demand through March 14).
On March 1 iHeartMedia launched an eight-day countdown to International Women’s Day across 600 iHeart stations in every format, on social media platforms and on iHeartRadio’s biggest podcasts. The weeklong countdown culminates on March 8, when women “Women Take The Mic” — iHeartMedia’s most influential female personalities will host popular radio shows throughout the day, having conversations about equality, inclusion and inspiration. That evening, from 5-6pm local time, iHeartMedia stations will devote the hour to playing the biggest hits and new music from today’s female artists and offer special playlists on the iHeartRadio App.
“More women need to feel seen, heard and represented in media, music, and culture today — which is why we’re excited to partner with SeeHer on International Women’s Day and beyond to share the wins and celebrate what’s possible, in order to inspire a generation of young women to follow their dreams,” said Gayle Troberman, EVP/Chief Marketing Officer for iHeartMedia. “The show is all about seeing and hearing what it takes to succeed from the incredible women who are breaking the rules and breaking down the barriers in music and entertainment. It’s great entertainment, it’s great storytelling, and it’s a rallying cry for every aspiring singer, songwriter, and performer to get started.”
Jeannine Shao Collins, President of SeeHer, commented, “Music has the ability to inspire people, and that’s why SeeHer Hear Her, a key initiative in the SeeHer movement, is striving to eliminate gender bias in the music industry and increase the percentage of women in front of and behind the mic. For a second year in a row, we are proud to partner with iHeartRadio and bring awareness to these issues with real scale on International Women’s Day, while also celebrating female trailblazers in the industry. This is an important step towards progress to ensuring the music world sees and hears her.”
• And there’s more — iHeartMedia and Seneca Women are also launching Seneca Women to Hear: The Search For the Next Great Female Podcasters, looking for the next 10 breakout female podcast stars. The search will be highlighted during iHeartRadio’s SeeHer Hear Her celebration on March 8 with a special appearance from singer, author and host of Checking In podcast, Michelle Williams.
Ten winners will be awarded top-of-the-line audio equipment and six weeks of specialized training at the Seneca Women Podcast Academy, followed by their own shows on the Seneca Women Podcast Network on iHeartMedia.
