Knoller Named CMO Of Pixelynx

• Pixelynx, the music metaverse™ platform founded by groundbreaking electronic musicians and technology visionaries Joel Zimmerman (a.k.a. deadmau5) and Richie Hawtin (a.k.a. Plastikman) has named music industry veteran Kimberly Knoller to the newly created position of Chief Marketing Officer. In her new role, Knoller will oversee all marketing strategy and execution for PIXELYNX and its newly unveiled first game, ELYNXIR. ELYNXIR, which is expected to be launched later this year, creates playable experiences that bring fans closer together to their favorite artists.

Knoller previously held executive marketing roles at Warner, Sony Music, Musictoday and the relaunched Chrysalis Records. She most recently served as CMO of SongVest, and also ran her own independent music marketing and management agency, The Knoller Group. Knoller also built the first direct-to-fan e-commerce platform for Machinima, the first gaming-focused MCN on YouTube.

“Kimberly has spent a career forging direct relationships between artists and their fans, a skill set that will be vital to us as we look forward to launching the first expression of our music metaverse ELYNXIR,” said Inder Phull, CEO & co-founder of PIXELYNX. The Los Angeles-based Knoller said, “Inder and the entire team at PIXELYNX are spearheading a new cultural movement that will play an important role in evolving the music business of the future. I’m excited to get started.”