Programming Dept: Steele & Cruz
Alpha Media promotes from within, naming James Steele as the new Program Director of Alternative 103.3 The APP (KTFM-HD2)/San Antonio. Steele will relocate to the Alamo City from Biloxi-Gulfport, MS, where he has done afternoon drive on Alpha Media Top 40 WXYK (107.1 The Monkey) since 2015.
Steele is an award-winning producer/personality/voiceover artist whose dulcet tones can be heard on many fine radio stations across America. His extensive resume includes a stretch with CBS Radio Orlando as Production Manager for the cluster and Imaging Director/night jock for Top 40 WJHM (101.9 AMP Radio). He also spent many years in Norfolk as APD/Imaging Director for iHeartRadio’s WNOH (Now 105) and WMOV (MOVin 107.7), preceded by a seven-year run across the street with Sinclair, where he rose to PD of Alternative WROX (96X). He previously worked at WGBT (94.5 The Beat)/Greensboro and WBVD/Melbourne.
Alpha Media EVP of Programming Scott Mahalick commented, “James Is that fun spirited guy at the party you want to be around. His creativity, energy, and enthusiasm for the Alternative format is contagious, and we are happy to advance talent from within Alpha.” Alpha Media San Antonio OM Greg Martin added, “We are excited to bring on James to oversee 103.3 The APP. He has an incredible passion for the format and we look forward to seeing him take the station to a whole new level.” Steele remarked, “I’m just glad to be back in the Alt game and happy to be joining an already strong team. I’m thankful to Scott, Greg, [VP of Programming] Phil Becker, [Biloxi Market Manager] Ricky Mitchell and [Biloxi OM] Kenny Vest for all opportunities at Alpha.”
• Longtime Little Rock, AR promotions guru and radio personality Matt Cruz has joined Signal Media’s new Country station, KHLR (106.7 The Ride) in the dual role of APD and Promotion & Marketing Director, effective April 24. Since 2005 Cruz has worked across the street as Marketing & Promotion Director for iHeartMedia’s four-station cluster and has been doing weekends on KSSN and KDJE. “I’m very excited to join the crew at 106.7 The Ride, where radio is live, locally owned, and still extremely fun,” said Cruz, adding, “I can’t wait to jump into the first big event, the ‘Pipes & Tails’ bike show and crawfish boil at Dicky-Stephens Park on Saturday, April 29 from 10am-2pm!”
“We are so happy to have Matt on board with us at 106.7 The Ride, he’s one of the best in the business,” said PD Mike Kennedy, before adding the phrase-that-pays, exclaiming. “Matt is going to take 106.7 The Ride to… the next level™!”
