KGO/SF Relaunches As 810 The Spread
• As was rumored, Cumulus has launched the Bay Area’s first Sports radio station focused on sports betting, as former longtime News-Talk outlet 810 KGO/San Francisco relaunches as 810 The Spread. The new station brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in San Francisco.
Kevin Graham, PD of Sports-Talk clustermates KNBR 680/104.5 and 1050 KTCT, adds PD stripes for 810 The Spread. Graham said, “810 The Spread will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events. While 810 The Spread will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT. With its addition, it truly shows Cumulus’ commitment to the Bay area as “The Sports Leader!”
Larry Blumhagen, VP/Market Manager, Cumulus San Francisco, said, “810 The Spread joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.” Blumhagen added, “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”
The weekday programming lineup for 810 The Spread looks like this — 6-9am: Bet QL Daily; 9am-noon: Jim Rome; Noon-4pm: You Better You Bet; 4-8pm: Bet MGM Tonight; 8pm-midnight: CBS Sports Radio. BetQL Network programming is provided by Cumulus Media’s Westwood One through a partnership with Audacy.
