Republic Ups Hrycyshyn To SVP/Digital Strategy

• Republic Records has promoted Tim Hrycyshyn to Senior Vice President, Digital Strategy. Hrycyshyn, who is based at Republic’s NY HQ oversees a department of experienced digital marketers, spearheading online marketing strategy for artists across the roster, including The Weeknd, Post Malone, Nicki Minaj, Glass Animals and Stephen Sanchez, to name a few.

The announcement of Hrycyshyn’s upgrade was made by Kevin Lipson, Republic EVP of Global Commerce and Digital Strategy, who noted, “Tim exhibits an incredible level of knowledge, tenacity, and dependability. It’s genuinely inspiring to work with him, because of his desire to constantly innovate. He’s the ultimate artist champion who uplifts everyone around him. Tim is a cornerstone of our department’s drive to be first in class.”

Hrycyshyn joined Republic Records in 2015 as Director of Digital Marketing and was upped to VP of Digital Marketing in 2019. Along the way, label marketing campaigns were nominated for Webbys, Streamys, Lovies, and a prestigious Clio Award for an immersive initiative surrounding the launch of Lord Huron‘s Vide Noir in 2018 . Prior to Republic, Hrycyshyn held digital marketing positions at ILG and ADA.

Hrycyshyn commented, “We always find a way to provide the most overall value for the artists. Our goal is to ensure their music is presented in the best light, remaining true to each creative vision. As a department, we’re always pushing creative and tech limits to be faster, smarter, and to think differently. Kevin, Roppo, Monte and Avery have really enabled me to evolve, giving my team the latitude to follow every idea from genesis to successful execution.”