Ken West Comes Home To WERS

• Longtime Boston programmer Ken West has returned to his alma mater, Emerson College, in the newly created position of Brand Manager of Emerson’s 88.9 WERS.

West is a 1994 Emerson grad who started his 30-year Boston radio career as host of The Coffeehouse on WERS. He went on to program Classic Rock WZLX, and was most recently PD of Beasley Classic Rock WBOS (Rock 92.9) and Classic Hits 105.7 WROR until last October.

“Who says you can’t come home?” said West. “88.9 WERS is a staple of the Boston community, broadcasting a unique music format and specialty programming that can’t be found anywhere else. The station also provides a crucial training and development ground for new generations of media professionals. I’m excited and humbled to bring my years of commercial broadcasting experience to help expand the audience and engagement of 88.9 WERS. And to do it alongside my fellow classmate [WERS GM] Howard ‘D’ Simpson makes it even better!”

Simpson commented, “It’s so funny how things turn out. Sometimes the planets align! Ken was the candidate who checked every box for our Brand Manager needs. That his impressive career was launched on the WERS airwaves is a true full-circle. I’m eager to move the station’s journey and mission forward with Ken as a part of our talented, dedicated team.”