Audacy Announces Alt Adjustments
• Audacy today announced leadership updates for its Alternative format:
1) Christine Malovetz has been elevated to Vice President, Alternative Programming & Operations. She will remain Regional Vice President for WDZH (ALT 98.7)/Detroit and ALT 92.3 (WINS-HD2)/New York;
2) Ross Mahoney is named Regional Vice President for WSFS (104.3 The Shark)/Miami, while continuing to oversee programming at KRBZ (ALT 96.5)/Kansas City, WQMP (FM 101.9)/Orlando, and WRXL (ALT 102.1)/Richmond.
3) Brad Steiner joins Ross Mahoney as Regional Brand Manager for ALT 102.1/Richmond, while maintaining the same role at ALT 98.7/Detroit, 104.3 The Shark/Miami and ALT 92.3/New York.
A memo from Audacy VP of Alternative Kevin Weatherly reads, in part, These moves recognize the talent and leadership of Christine, Ross and Brad and better align us to our goals for growing our Alternative brands in 2023 and beyond.”
The memo continues, “Christine fell in love with Alternative radio in the ’90s and began her programming career at her hometown station, WBRU/Providence. Her radio journey included stops at [WPLY] Y100/Philadelphia and [WKQX] Q101/Chicago before landing in New York to join Audacy in 2018. Aside from serving as Regional Vice President of Alternative Programming for multiple markets, Christine is proud of her involvement with Audacy’s “I’m Listening” initiative, using the power of talk to provide mental health resources and support.”
Speaking of Mahoney, Weatherly noted, “Ross started in radio in 1996 at WPBZ (103.1 The Buzz)/West Palm Beach, FL where he served as MD, APD and afternoon host until December 2011. Programming stops followed at WRMR (Modern Rock 98.7)/Wilmington, NC from 2013-2016, KXTE (X107.5)/Las Vegas from 2016-2020. Ross returned to Audacy in July 2022 as Regional Vice President of Alternative where he currently oversees programming for WQMP/Orlando, KRBZ/Kansas City and WRXL/Richmond.”
On Steiner, Weatherly said, “From the age of 19, Brad has dedicated his life to radio. It took creativity to get in the door though, starting from a college campus live broadcast where he begged to be hired which eventually led to changing his boss’ oil… whatever it took, Brad did it. That drive has spanned over 20 years, multiple formats, dayparts, and programming roles. After 20 years in Chattanooga as Assistant Program Director of WDOD, he left to rebuild WZRH-FM/New Orleans into the regional success it is today, leading it through recovery from Hurricane Ida damage that destroyed the 1,000 foot broadcast tower. Brad joined Audacy’s alternative team as a Regional Brand Manager in 2022. Congrats Christine, Ross & Brad!!”
