Saga Names Chief Marketing Officer
• Saga Communications announced the appointment of Eric Christian as Chief Marketing Officer. Christian has been a member of the Saga team for more than three years, most recently serving as Vice President of Digital Strategies, and the company stated that, under Christian’s leadership, “Saga has realized extraordinary growth in both its digital and terrestrial revenue. This promotion further cements Saga’s commitment to integrating its on-air programming and brand marketing with digital initiatives, all designed to super-serve its listeners, advertisers, and stockholders.”
Chris Forgy, President & CEO of Saga Communications, Inc., said, “We are delighted with Eric’s contribution to Saga’s success. This new appointment is well deserved and far overdue. Digital is the natural extension to our core competency — Radio! As our advertisers successfully build their business using Saga’s radio products, it now allows us to better provide them with the opportunity to seek customer engagement using the synergy created by our digital initiatives. With Christian’s new position and contributions, we look forward to continuing exponential growth in all our revenue platforms.”
Christian commented, “I am tremendously excited to be called upon to expand my role here at Saga Communications. Helping integrate our expanded digital offerings into our core competencies while maintaining our hyper focus on localism has been a wonderful challenge and one that would never have been so successful were it not for the myriad of dedicated and talented individuals who are the heart and soul of Saga Communications. Being entrusted with a role in ensuring that Saga Communications survives and thrives well into the future is a responsibility that humbles and honors me and one for which I shall endeavor every day to prove worthy.”