Heydorn Earns BMG SVP Upgrade
• BMG has promoted Sean Heydorn to SVP of Rise Records and Frontline Catalogue, a dual role which follows BMG’s recent announcement that it has become the first global music company to fully integrate catalogue and new release recordings. Heydorn will continue to lead Rise Records while now overseeing a newly-established US Frontline Catalogue team responsible for marketing recent releases (projects designated as previously released 18 months or more) and ensuring the ongoing success of frontline music.
Heydorn joined Rise Records in 2008 when it was based in Portland, OR. The label had tremendous success with Of Mice & Men, Memphis May Fire, Sleeping With Sirens, and The Devil Wears Prada before it was acquired by BMG in 2015. In 2017, Heydorn assumed management of Rise label operations before its relocation to BMG’s Los Angeles hub in 2019.
Going forward, Heydorn will continue to report to Dan Gill, EVP Recorded Music, who said, “Under Sean’s guidance, Rise has experienced its strongest years yet. With the imprint now fully integrated into BMG’s LA Recorded team, we are confident his expertise and dedication to creative marketing and artist development make him the perfect fit to lead the newly established Frontline Catalogue team.” He added, “With ever-evolving ways fans discover music, the impact of continued marketing, after the frontline album release cycle, 18 to 24 months, we will continue to work the album for our artists at Frontline Catalogue team globally, digitally, physically, and also to provide new synch opportunities worldwide.”
Heydorn will continue to oversee upcoming Rise Records releases from Spiritbox, Mothica, Polyphia, and newly signed Loveless, alongside US frontline catalog releases from blink-182, AJR, Chief Keef, and LP, as well as the Vagrant Records and Rise Records catalogues.
