Kaufman Joins Workhouse Media As EVP
• Talent and content management agency Workhouse Media announced that Nashville-based Keith Kauffman has joined the company as Executive Vice President. Kauffman will join CEO Paul Anderson and EVP John McConnell to expand Workhouse’s first-in-class talent and content business, as well as serving in a new senior management role for the company.
Kauffman comes to Workhouse Media bearing 24 years of experience as a practicing executive and entertainment attorney for multiple entertainment companies, including the last 14 years with iHeartMedia as Senior Vice President of Business Affairs.
“Keith’s expertise in the industry brings to Workhouse Media a powerful combined background in content development, strategic partnerships and acquisition,” said Paul B. Anderson, Principal & CEO of Workhouse Media, adding that he and Kauffman have worked together on both sides of the negotiating table for more than twenty years. Anderson added, “John McConnell and I welcome Keith’s depth of experience to our team as we continue to innovate for our talent partners across all audio-first, television and visual platforms. His track record is both broad and deep, and the industry recognizes his impeccable reputation for integrity and results.”
Kaufman remarked, “There is so much opportunity for talent and content developers these days across multiple entertainment platforms. Over the years, I have witnessed Paul and John think out of the box on talent deals. The entire Workhouse team has been at the forefront of developing and creating both content and partnerships across all these platforms and I’m excited to join the best in the business and continue that development and growth with our talent and partnerships.”
Kaufman can be reached at keith@workhousemedia.com or 310-362-3400.
