Executive Action
• Beasley Media Group, Inc. has retained Lori Burgess as an Integrated Marketing Strategy Consultant. Burgess (left) has earned a stellar reputation as an authority in content and advertising alignment, with a focus on building revenue through creative multi-platform marketing and new media solutions. Her extensive portfolio includes work with such iconic brands as The Hollywood Reporter, Prevention, Conde Nast’s Mademoiselle and House & Garden; Elle; Seventeen and Niche Media.
“Lori’s consulting style fits perfectly with our vision of growth for Beasley Media Group,” said CEO Caroline Beasley. “Lori’s award-winning strengths include her proven ability to forge relationships between corporations and their strategic partners. Additionally, Lori’s progressive, advanced techniques will assist our company in providing our consumers with the 24/7 access they deserve, along with the content they value. We are pleased to welcome Lori to Beasley Media Group.” Burgess added, “I’m absolutely delighted to work with Beasley Media Group, particularly at this transitional time. I’m eager to help Beasley develop and nurture new revenue streams, which will engage its audience and deliver for Beasley’s advertisers.”
• Marketing maven Jackie Campbell, who most recently served as Director of Partnership Marketing for the Big Machine Label Group, has gone into business for herself with the launch of 615 Leverage. Campbell’s new company is focused on strategically connecting brands with Nashville’s rapidly expanding and diverse community of music and artists. Commenting on her new career chapter, Campbell said, “There comes a point when you are ready for the next phase of the adventure called ‘life in the music industry,’ and for me, that time is now. Opening up my own venture is something I’ve dreamt of for quite some time. I love what I do and I want to be able to help companies and artists realize their business goals and design mutually beneficial strategies to achieve those goals through marketing and partnerships.” She added, “I’m so grateful to Scott Borchetta and the entire team at Big Machine for their support and encouragement as I pursue this next step in my career.”
Prior to joining Big Machine six years ago, Campbell spent close to a decade with CBS Radio in Chicago. As Manager of Integrated Programs and Event Marketing, she spearheaded the business development strategies for Country WUSN (US99), while also working closely with the cluster’s five other stations. Campbell can be reached in her new office at 773-220-2633 or Jackie@615leverage.com.
