White Elevated To PD, KBCO/Boulder-Denver
• iHeartMedia announced that Brad White has been promoted to Program Director of Triple A 97.3 KBCO (World Class Rock)/Boulder-Denver. He steps into the large shoes of station legend Scott Arbough, who retired on March 31 after 38 years at the station, the last 23 as Program Director.
White is intimately familiar with the inner workings of iHeart Denver, having been a fixture in these hallways since 2003, most recently as PD of Active Rock sister 107.9 KBPI and APD of 97.3 KBCO. Over that time he has also served as Promotions Director for KBCO, KBPI and Classic Rock KRFX (103.5 The Fox) and Promotions Coordinator for Clear Channel Denver. White began his career as a board op at WLIT/Chicagoand is a graduate of the Illinois Center of Broadcasting.
As PD of 97.3 KBCO, White will be responsible for overseeing the day-to-day operations of the station’s music, on-air personalities, programming, promotions, and digital operations in addition to managing the Studio C Performance Studio and Studio C CD.
He will report to JoJo Turnbeaugh, Region SVP of Programming for iHeartMedia Rockies Region, who said, “Brad White has been instrumental in the overall success of KBCO for the last decade and has been deserving of this move for a very long time. I can’t wait to see where he takes this award-winning station.”
White remarked, “I moved to Colorado over 20 years ago solely because I wanted to work with 97.3 KBCO, and when I got the chance to work directly with KBCO in 2008, I immediately started to dream about being the Program Director of this legendary radio station. Scott Arbough helped coach me on what it takes to become the Program Director and now I’m ready to take this radio station back to being No. 1 for the next 20+ years.”
