Maloney: Master Of Michigan Music
• Brian Maloney, a 40+ year radio executive and Michigan native is proud to announce the launch of his latest audio venture, “The Sonic Coast” — an app-based streaming radio station, firmly grounded in Americana and roots-rock music, underscoring Maloney’s dedication to the Michigan music culture and his Michigan roots.
“After traveling throughout the nation during my career, I realized that Michigan was truly unique in its grand scope of legacy musical talent and sheer volume of amazing emerging talent,” Maloney remarked. “This, coupled with the fact that radio has, for the most part long given up on supporting local talent, I have felt the clear need to create a platform that offers local bands/artists in Michigan a major potential platform for exposure.”
Maloney attended the Specs Howard School of Broadcast Arts upon graduation from Shrine High School in Royal Oak, MI and was inducted into the Specs Hall of Fame in 2019. Maloney’s most recent project, while at Capitol Broadcasting in Raleigh, NC, was the phenomenally successful Americana music-based property That Station, recognized as “Large Market Station of The Year” in 2019 by the North Carolina Association of Broadcasters.
Sonic Coast will also feature the voice of renowned Michigan ex-pat — Jan Asher, now in San Diego, Maloney’s former Specs Howard classmate and a popular voice on Southern California radio since the mid-’80s. “Being part of the new Sonic Coast is the thrill of a radio lifetime for me,” says Asher. “This fresh music format that Maloney is curating sounds like the very best of my favorite Michigan memories, mixed up with emerging regional artists that I enjoy more every single time I tune in.”
The Sonic Coast is accessible via dedicated Android and iOS apps, as well as home listening devices and online at TheSonicCoast.com. Maloney’s new company, Sonic Detroit LLC, will announce other Michigan-related audio brands soon.
