SiriusXM: The Next Generation
• SiriusXM held its Next Generation Industry & Press Preview on Wednesday, unveiling the new SiriusXM Streaming app, a refreshed brand platform, a new logo (including a fresh take on its iconic dog mascot, now playfully named “Stella“), new channels, and the newly-priced Streaming All Access Plan for $9.99 a month, aimed at welcoming in a new generation of SiriusXM listeners.
“The introduction of the new SiriusXM streaming experience marks a pivotal moment in our history, one that kicks off a new era of innovation at our Company,” said Jennifer Witz, CEO of SiriusXM. “And this launch is just the beginning; we will continue to iterate and develop our product offerings throughout the next year and beyond as we strive to deliver our subscribers the best listening experience on the go, in the car, and wherever they choose to tune in. From can’t-miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we are putting our differentiators at the forefront and welcoming in a new generation of listeners, bringing them closer to what they love.”
The new SiriusXM app, which will begin rolling out in the App Store, Google Play, and on Amazon Fire devices on December 14 with additional platforms and features to come in early 2024, will offer listeners a more personalized, easy-to-use, lean-back streaming experience that puts discovery at the forefront.
SiriusXM also announced a bunch of new channels, including Kelly Clarkson Connection; a channel curated by audiochuck Founder & Chief Creative Officer Ashley Flowers; Life with John Mayer; This Life of Mine with James Corden; Dolly Parton’s Rockstar Radio; Smokey’s Soul Town; and Shaggy’s Boombastic Radio. The company also announced three new channels dedicated to different genres of music from the ’00s: The Flowfeatures R&B hits after the turn of the millennium; Flex2K is dedicated to Hip-Hop from the 2000s; and Alt2Kfocuses on 2000s alternative rock.
With the launch of the new SiriusXM app on December 14, the company will be introducing new guest DJ channel takeovers from over 160 of the world’s top artists and bands, ranging from Olivia Rodrigo and Cardi B to Alice Cooper and Luke Combs. These new takeovers bring listeners even closer to the artists they love with music hand-curated by the stars.
