Wave Breaks In Maine

• Binnie Media started the New Year by launching Soft AC 99.3 The Wave on WBQQ/Kennebunk, ME, replacing its simulcast of Country cousin WTHT (99.9 The Wolf)/Portland.

“99.3 The Wave takes pride in introducing a soft rock format to the airwaves of Maine, addressing a sentiment that resonates with many,” said Heath Cole, Binnie EVP of Programming. “We are delighted to offer a station that is tailor-made for the residences and businesses of York County, catering to the discerning listeners in these remarkable towns.”

As we speak, those same discerning listeners are enjoying 10,000 commercial-free titles in a row from Stevie Wonder, The Carpenters, Lionel Richie, The Bee Gees, Linda Ronstadt and many other favorites of the soft rock genre.