Expanded Role For WMN’s Williams
• Warner Music Nashville announced that Kristen Williams has been promoted to Senior Vice President, Radio & Commercial Partnerships for the label. Having successfully led the radio division since 2010, Williams will now also lead the commercial partnerships team, which encompasses retail, streaming, catalog development and direct to consumer efforts — creating a virtuous cycle and allowing the label to make greater impact for artists across the board.
Ben Kline, Co-Chair & Co-President of WMN said, “This set-up positions us to work in a more sophisticated way while continuing to super-serve our artist community and partners in this ever-changing, dynamic business environment. There is nobody better equipped to lead our efforts than Kristen. She is one of the most respected executives in this industry, and her passion and knowledge will bring a fresh perspective to all of WMN’s commercial partnerships, in addition to her radio expertise.”
Williams remarked, “I want to thank Ben and Cris [Lacy] for trusting me with this great opportunity. Aligning the radio and commercial partnerships departments, which utilize so much of the same data, will allow us to be both more efficient and more effective with all of our radio and streaming partners, and will also create a more strategic approach for our artists. Warner Music Nashville continues to have the foresight to anticipate change and take the initiative to meet it head-on.”
The radio department will continue to operate under its successful two-pronged model of focusing on both individual stations and larger national accounts.
