TuneIn, Hermalyn In Tune

Streaming and on-demand audio service TuneIn has appointed Michael Hermalyn as Head of Partnerships. In this newly created role, Hermalyn (left) will be tasked with building out TuneIn’s key brand partnerships on both a national and global level, as well as driving deeper high-level agency relations. He will be based in New York, and will build and manage TuneIn’s east coast operation. Hermalyn spent the past eight years CBS Corporation, and since 2014 he has served as Vice President and Group Leader at CBS Altitude Group, where he was responsible for new business opportunities focused on branded content, solutions and experiences.

“Michael understands the true power of audio and how to make it come alive for brands,” said John Donham, CEO of TuneIn. “Our vision is to solidify TuneIn as the preeminent audio platform that creates an emotional connection with audience unlike any other, and we couldn’t imagine anyone who is better suited to execute on this than Michael.” Hermalyn remarked, “As a long-time user, I recognized the power of the TuneIn platform and the opportunity it presents to transform the way in which brands communicate and engage with their audience via audio. When I first became acquainted with the team at TuneIn it became clear that we shared the same vision, goals and passion for bringing brands into their world.”