A Shockley Development At Paragon
• Paragon has added the talents of veteran public radio fundraising consultant and voice coach Christina Shockley to its consulting roster. Paragon CEO Mike Henry noted, “Several Paragon clients raved about Christina’s work for them, and once we started talking, I realized why. She is a dynamic thought leader who excels at everything she does.”
Through her company, Shockley Consulting, which she will continue to operate, Shockley has consulted leading public radio stations, including KQED/San Francisco, WABE/Atlanta, WESA/WYEP/Pittsburgh,WYPR/WTMD/Baltimore, WBEZ/Chicago, and KUOW/Seattle, to name a few.
Earlier in her career, Shockley spent over two decades as on-air host at NPR News stations including Michigan Public, WUWM/Milwaukee, and Minnesota Public Radio. Her consultant career started with voice coaching and host training, which remains a large portion of her business. She quickly realized the need for streamlined on-air fund drives. By applying her knowledge of show clocks, on-air experience, ability to craft the perfect message for the ear, understanding of the inner workings of programming and membership departments and coaching pitchers, Shockley has become a go-to expert for stations across the country.
Henry added, “Christina’s long tenure as an on-air host at NPR News stations fuels her creatively effective approach to fundraising and voice coaching. Her unyielding focus on the listener experience is a perfect fit for Paragon’s mission of re-inventing content.”
Shockley commented, “Paragon is a highly-respected and innovative group that cares about stations and their audiences. Now is the time for the industry to analyze both fundraising strategy and on-air sound. Membership campaigns don’t have to be a slog; they can be carried out more effectively instead of relying on antiquated habits.” She continued, “Joining Paragon is another way I can assist News, dual-format, Classical, and Triple A stations to find and captivate listeners’ ears, whether that’s through a fundraising message or helping membership teams, hosts, or reporters understand how to connect with their audience.”
Based in Ann Arbor, MI, Shockley can be reached at Christina@TeamParagon.Consulting.
