iHeartMedia Ups Etcheverry To Pacific Area Pres.
• iHeartMedia announced that Devonne Etcheverry has been elevated to Area President for the Pacific Area, which includes 35+ radio stations in seven markets — Fresno, Modesto, Stockton, Bakersfield, Monterey & Riverside, CA, and Spokane, WA.
Etcheverry most recently served as SVP of Sales for iHeartMedia Fresno, Modesto and Bakersfield. A graduate of California State University Fresno, Etcheverry began her career on the promotions team at KBOS (B95)/Fresno in 1997 and has worked her way up through the ranks since then.
As Area President, Etcheverry will report to Division President Dan Lankford, who remarked, “Devonne has done an excellent job as Senior VP of Sales for Fresno, Modesto, Stockton and Bakersfield for iHeartMedia the last four plus years. I’m excited to partner with Devonne to help grow her previous markets, and bring that growth to the Spokane, WA, and Riverside and Monterey, CA, markets newly under her oversight as Area President.”
“I am so grateful and honored to be chosen as the next President of the Pacific Area,” said Etcheverry. “My journey with iHeartMedia has been nothing short of amazing and I’m excited about the new opportunities that lie ahead. I’m committed to this exceptional team of people across six markets and dedicated to building upon our existing successes.”
