KXXM Leans Bilingual As ‘Mix 96.1’

• iHeartMedia San Antonio has transformed Top 40 KXXM (96.1 NOW) into Mix 96.1, “Tus Favoritas de Siempre,” now broadcasting “a fusion of English and Spanish-language music from the ’80s and ’90s,” and will feature a variety of hits from Whitney Houston, Marc Anthony, Madonna, Chayanne, Lionel Richie, Shakira, Michael Jackson, Celine Dion, etc.

“We’re thrilled to introduce Mix 96.1 to San Antonio, a station that celebrates the vibrant Latino community with the best music from the ’80s and ’90s, in both English and Spanish,” said PJ Gonzalez, Senior Vice President of iHeartLatino. “Mix 96.1 will bring together the timeless hits our listeners love, creating a unique listening experience that resonates with our bilingual audience and reflects the rich culture of San Antonio.”

Market President Rosie Perez remarked, “We are thrilled to announce the launch of Mix 96.1, Tus Favoritas De Siempre. This new format will unite and celebrate the vibrant energy of San Antonio’s Hispanic community.”

Pedro Escalera, Director of Programming & Brand Strategy for iHeartLatino, commented, “I’m excited to bring Mix 96.1 to life. This station blends the best of ’80s and ’90s English hits with timeless Spanish AC favorites, creating a nostalgic yet fresh listening experience. With Mix 96.1 joining 104.5 Latino Hits and La Preciosa 105.7, iHeart San Antonio is positioned as a powerhouse in Hispanic radio and we’re dedicated to offering brands that speak to this community.”

The new Mix 96.1 is currently rolling through 5,000 songs in a row, commercial-free.