iHeartRadio App: The Next Generation
• iHeartMedia announced the launch of its next-generation iHeartRadio app, redesigned with industry-first mobile features and access to exclusive content. The new app interface — described as “iHeartRadio’s most significant product update since its initial launch in 2011” — embraces the ease and simplicity that listeners want and have come to expect with broadcast radio in the car, bridging the gap between the traditional car radio experience and mobile streaming.
The updated iHeartRadio app design combines all the features of the car radio that listeners know and love with innovative digital technology enhancements, including:
1) Presets: In an audio-industry first and drawing inspiration directly from the car dashboard, custom presets allow listeners to save up to 15 of their favorite radio stations, playlists, podcasts and artist radio stations;
2) Scan Button: In another audio-industry first, listeners can discover new stations with scan, and seamlessly sample nationwide radio stations, or filter by city or genre;
3) Live Radio Dial, enabling listeners to easily explore the best live stations across the country, organized by genre and location for ease of discovery;
4) What’s Trending Rankers: Allows users to see what’s trending at that moment among other listeners across Top Podcasts, Top Playlists and Top Artist Radio stations, as well as features that are trending on iHeartRadio;
5) Lyrics: The most requested new listener feature, iHeart is now the only digital radio app to offer lyrics for the song users are listening to on live radio.
In addition to these new features, exclusive editorial content produced by iHeartMedia stations across the country is now accessible from inside the iHeartRadio app.
“The new iHeartRadio app further underscores iHeartMedia’s mission to use the power of audio to build companionship and connection,” said Conal Byrne, CEO of the iHeart Digital Audio Group. “This experience blends the familiarity of the car radio with digital innovation to enable users to easily find the stations, artists and podcasts they know and love, fostering the fun, spontaneous discovery and connection that comes with live car radio — all through their phones, anywhere they go.”
Initial rollout of the new iHeartRadio app began Thursday, and will be available to all listeners on Android and iOS by Dec. 17.
