KSCS & KPLX Break $1.3 Million Barrier
• Cumulus Media’s DFW Country duo, KSCS (New Country 96.3) and KPLX (99-5 The Wolf) joined forces to present the Cook Children’s Radiothon, an annual two-day on-air fundraiser for Cook Children’s, a Children’s Miracle Network hospital in Fort Worth. On Thursday and Friday, Dec. 5 & 6, on-air talent from both stations shared their mics and simulcast the 26-hour live broadcast from Cook Children’s, raising $1,327,708.92 from the stations’ generous listeners and community partners. Over the course of their 11-year partnership, Cumulus Media Dallas/Fort Worth has raised more than $5,785,000 for the Children’s Miracle Network Hospital.
Mike Preston, Program Director of KSCS & KPLX, said, “After several years doing the radiothon from our studios, our triumphant return to the hospital made our Cook Children’s Radiothon even better this year! Our team did an amazing job telling the story of the patients, families, doctors and staff of this amazing place of healing and our listeners once again stepped up with not only love, but real support!”
Pictured, back row, (l-r): Ryan Fox, Jason Pullman, Al Farb, Tara Ward, and PD Mike Preston. Front row, (l-r): Escarly Pineda, Smokey Rivers, Mark “Hawkeye” Louis, Michelle Rodriguez, and Jessica MacKenzie-Williams.
• In a related story… Cumulus Dallas-Ft. Worth has two prime openings — 1) General Sales Manager for two legendary Country stations, KSCS (New Country 96.3) and KPLX (99-5 The Wolf). These are two of DFW’s top music stations and are highly active promotionally and in the community. All the details of this opportunity are posted HERE.
2) The cluster’s spoken word stations — Marconi Award-winning KTCK (SportsRadio 96.7 & 1310 The Ticket)and legendary News-Talk stations WBAP AM & FM and KLIF-AM are looking for a talented Promotion Director who has deep experience in events, marketing and brand development. This is a great opportunity for someone with the right experience and motivation. Read all about it and apply online HERE. EOE.
