Upgrade City At River House Artists

• River House Artists announced the promotions of three key team members: Zebb Luster is upped to Executive Vice President; Lance Houston is elevated to General Manager & VP of Streaming and Radio; andRaines Edenfield is now Director of A&R.

In his newly expanded role, Luster (left), the company’s first hire in 2017, will continue overseeing all River House Artists’ divisions, including both the label and publishing arms. Houston (center) joined River House Artists in 2022 after nearly 30 years of Country radio experience. He will remain the driving force behind River House’s relationships with radio and streaming partners while taking on additional responsibilities as GM.

As Director of A&R, Edenfield (right) will lead talent scouting, continuing to discover and sign new artists while overseeing the creative process for the roster from the studio to release.

“Promoting these dedicated executives shows the hard work and commitment to our artists and each other,” says Lynn Oliver-Cline, Owner/Founder, River House Artists. “It’s been almost 10 years since starting River House, and this is the most vibrant and excellent team to date. The future is more exciting than ever with them in charge!”