Executive Action: River House Artists
• Nashville-based independent label, publishing and artist development hub River House Artists is excited to announce Helena Akhtar as the label’s new Director, Digital Marketing & Artist Development. In her new role, Akhtar will be at the center of River House Artists’ digital storytelling efforts, overseeing the development and execution of compelling campaigns across the artist roster.
Akhtar brings over seven years of experience in artist marketing, audience development, and cross-platform content strategy, most recently as Manager, Content Development and Promotion for RECORDS Nashville. Earlier stops include Sony Music Nashville and WKLB/Boston.
“I’ve wanted to bring Helena onto our team since our time together at Sony working with Luke Combs and Jameson Rodgers,” said Lynn Oliver-Cline, Founder & CEO of River House Artists. “Helena’s experience in marketing, content, radio and artist development make her the perfect fit for River House Artists. Her creative approach will help us immensely as we continue to grow and elevate the careers of our artists at every level.”
Akhtar remarked, “I’m very excited to join the River House Artists team. I had the opportunity to connect with Lynn several years ago and have since admired the incredible work she, Zebb, Lance, and the entire team have achieved. I look forward to adding my passion and energy to this new role.” [Photo Courtesy of Helena Akhtar]
