Audacy Joins Forces With MOGL
• Audacy has teamed up with MOGL, a leading athlete influencer end-to-end tech platform that enables brands to reach prime sports audiences with precision and scale, announced a new strategic partnership.
The collaboration redefines how brands connect with sports fans by bringing the world of Name, Image and Likeness (“NIL”) directly into Audacy’s sports audio portfolio, creating client opportunities in the world of NIL sponsorships through streamlined athlete talent collaborations.
By combining MOGL’s extensive network of over 30,000 athlete influencers with Audacy’s cross-platform reach and deep listener connection, this partnership dramatically expands the reach and audience targeting that Audacy can offer to its clients. MOGL’s AI-powered platform identifies connection points between athletes and brands, unlocking access to college athlete influencers — one of the fastest-growing influencer segments — who are the best fit for brand campaigns, while also providing real-time reporting on social performance and audience reach.
“Sports is where Audacy wins, and sports media is evolving beyond traditional boundaries,” said Bob Philips, Audacy Chief Revenue Officer. “This partnership with MOGL is a testament to our commitment to innovation, providing a powerful content-driven approach that benefits athletes, schools and our advertising partners. This collaboration modernizes how brands engage sports audiences, combining the power of audio, digital, and influencer marketing to create an unmatched impact. Together, we’ll empower our clients to deliver authentic, high-impact campaigns that resonate with today’s fans and drive measurable brand outcomes.”
“With our national network of athlete influencers, we’re excited to help Audacy expand the reach and audience targeting that they can offer clients in their media plans,” said Ayden Syal, MOGL CEO & Co-founder. “Our partnership with Audacy brings together powerful athlete influencers, premium content, and strategically allocated paid media — all optimized by data and performance — to deliver guaranteed results at scale.”
