iHeart & TikTok Forge Partnership
• iHeartMedia and TikTok announced a groundbreaking, multi-platform partnership that will bring TikTok creators into iHeart’s ecosystem. This collaboration includes the launch of the TikTok Podcast Network, TikTok Radio, and a series of live event integrations.
TikTok Podcast Network will feature up to 25 newly created TikTok creator podcasts. To support this partnership, iHeartMedia is introducing new co-branded, state-of-the-art podcast studios in Los Angeles, New York and Atlanta, featuring advanced audio and video infrastructure for both podcasting and video production. The podcasts will be widely distributed by iHeartPodcasts, and available on the iHeartRadio app, as well as everywhere podcasts are heard. Listeners will also be able to consume the best highlights and clips on TikTok.
TikTok Radio — where listeners will feel like they are scrolling on TikTok, but with their ears. Built on the music architecture of marquee iHeart stations like KIIS-FM/Los Angeles and Z100/New York, TikTok Radio will pair TikTok creators with experienced iHeartRadio personalities and feature not only TikTok’s hottest new songs, but also trend-driven storytelling and emotional context behind the music, including segments like “Behind-the-Charts,” “New Music Fridays,” and “On The Verge.”
iHeartRadio Live Events – iHeartMedia and TikTok will join forces to unlock unparalleled access for creators at iHeart’s signature events, like the iHeartRadio Music Festival and iHeartRadio Jingle Ball.
“This partnership connects TikTok’s cultural energy and creator community with the unmatched scale and reach of iHeartMedia,” said Rich Bressler, President, COO & CFO for iHeartMedia. “We’re giving creators access to the biggest audio platforms in America — creating new ways to tell stories, entertain, and build deeper connections with fans. Together, we’re combining our vast networks to deliver relevant content on a massive scale. It’s a win for creators, fans, and brands alike.”
“At TikTok, empowering creativity and connecting communities are at the heart of everything we do,” said Dan Page, Global Head of Media and Licensing Partnerships, at TikTok. “This partnership with iHeartMedia opens up exciting new opportunities for creators and brands to reach wider audiences, collaborate across platforms and extend their creativity beyond the TikTok platform. Together, we’re amplifying the connection between artists, creators and our community through the shared power of cross platform storytelling.”
TikTok and iHeart kicked off their partnership earlier this year with Next up: Live Music, a first-of-its-kind singing competition hosted exclusively on TikTok LIVE. Building on that success, this next phase of the partnership expands the two companies’ shared commitment to elevating new voices and bringing together the reach of iHeart with the passion of the TikTok community.
