Atlantic Ups Rocco To Chief Creative Officer
• Atlantic Music Group has elevated Dave Rocco to the newly created position of Chief Creative Officer. In this new role, Rocco, who was most recently President of Creative, will guide the creative strategy for the label group globally while continuing to lead the team that collaborates with the label’s roster of artists on all visual creative elements, including creative strategy, video, artwork, advertising, and more.
Rocco will continue to report to AMG Chairman & CEO Elliot Grainge, who commented, “For the last year, Dave has played a crucial role in reenergizing and reimagining Atlantic Music Group. His creative contributions to our organization and to our artists have been immeasurable. I’m happy to be able to promote him to this important new leadership role.”
Rocco joined Atlantic Music Group in 2024, coming from UMG, where he served as Executive Vice President of Creative. Rocco earlier worked at Spotify, where he created Artist Marketing and later became Global Head of Label & Artist Relations and Marketing. Prior to Spotify, Rocco spent a decade in advertising at Deutsch LA as Executive Vice President, and before that was Creative Director at BBDO New York. He began his music industry career at age 14 answering request lines at Z100/New York, and later worked as a talent scout at Epic Records and in A&R at Atlantic Records.
“I’ve always believed that artists are their own creative directors and have unique and individual needs,” Rocco remarked. “Our job as creative executives is to help them realize their vision and support them however we can. I could not be more proud of the creative team. They love what they do and are true creative partners to our artists and their teams.” [Photo Credit: Raf Porter]
