Create Music Names Shymansky Chief Data Officer
• Create Music Group (CMG), the leading music, technology, and capital platform for independent artists and labels, today announced the appointment of Mitchell Shymansky as Chief Data & Technology Officer.
Shymansky will oversee CMG’s data, analytics, and technology strategy, with a focus on building scalable, intelligent systems that enhance artist outcomes, operational efficiency, and long-term platform advantage.
“We’ve always believed the music companies of the future would be built on technology,” said Jonathan Strauss, Co-Founder & CEO of Create Music Group. “Mitch has helped define what modern, data-driven music companies look like at the highest level. His arrival marks a major step forward in how we scale, innovate, and empower artists and labels globally.”
Shymansky joins CMG following nearly two decades with Universal Music Group, where he most recently led the company’s Global Data & Analytics organization. During his tenure, Shymansky oversaw the development and launch of Universal Music Artists, a first-of-its-kind analytics application for artists at a major record label, and ultimately assumed responsibility for UMG’s global portfolio of data products. In recognition of his leadership and impact on the digital music ecosystem, Shymansky received the Billboard Jay Frank Award in 2020.
“I was fortunate to work at Universal Music Group during the industry’s transition from a transactional model to streaming, and to help the world’s largest music company successfully adapt and thrive in that shift,” said Shymansky. “The industry is now entering another fundamental transition as AI reshapes how modern record labels operate.”
“Create Music Group has repeatedly demonstrated that it knows how to harness new technology to unlock advantages for artists and entrepreneurs,” Shymansky added. “I’m excited to join Jonathan and Alex at this pivotal moment, and to ensure that CMG’s platform — combining technology, capital, and marketing services — is at the forefront of the AI and agentic revolution empowering the next generation of music entrepreneurs.” [Shymansky Photo by Rich Polk]
