TM Sonically Augments Westwood One Sports
• TM Studios proudly announces its collaboration with Westwood One Sports in developing a sonic identity for the new 24/7 National Sports Network. The new thematic package includes a wide variety of high energy contemporary thematic show opens and beds, all built around a brand new, unique four-note sonic signature.
TM CEO Greg Clancy remarked, “Westwood One approached TM to create a new sonic identity, both with a new logo and a specific feel, to capture the vision of the Westwood One/Audacy sports powerhouse. Once we knew Bruce Gilbert was leading the charge, we were all in.”
“Working with the TM team is such an invigorating creative process,” said Gilbert, SVP Sports, Content & Audience for Cumulus/Westwood One. “We started with the conceptual overview of what we believed Westwood One Sports meant to the consumer, then identified some sounds that we felt spoke to that consumer. The team at TM was able to masterfully blend the trap beats of hip hop, the high energy of EDM, and the catchy melodies of pop to formulate a modern sound that fit the contemporary presentation of Westwood One Sports.”
The entire package is on-air on Westwood One Sports, which can be heard on hundreds of stations nationwide, as well as on SiriusXM Channel 375 and the Westwood One Sports app. Check out the Showcase Montage HERE.
Questions? Reach out to TM at hello@tmstudios.com.
