The Core Upgrades With Pfeiffer & Pulley
• The Core Entertainment, a music company spanning management, label, publishing and partnerships with a roster that includes Dan + Shay, Bailey Zimmerman, Cameron Whitcomb, Nate Smith, Nickelback and more, has expanded its leadership team with two key hires — Sarah Pfeiffer joins as Head of Marketing, and Gabriella Pulley joins as Chief of Staff.
The moves come as the company continues to scale, with close to 30 staffers now across Nashville and Los Angeles. Both Pfeiffer and Pulley will report to The Core Entertainment’s CEOs & Co-Founders, Simon Tikhman and Chief Zaruk, and will be based in The Core’s Nashville offices.
Pfeiffer (left) arrives after nearly eight years with Columbia Records, most recently serving as Assoc. Director of Marketing. In her new role, she will oversee marketing for The Core Entertainment’s roster, with a focus on The Core Records, which includes Baylee Lynn, Brandon Wisham and more.
Pulley (right) most recently served as day-to-day manager at 7s Management, where she worked with Nathaniel Rateliff & the Night Sweats. In her new role, Pulley will work across management, records, partnerships and company operations, helping support the next phase of The Core’s expansion.
In a joint statement, Tikhman and Zaruk said, “We’re really excited to welcome Sarah and Gabriella to The Core. Sarah is an incredibly sharp and thoughtful marketing executive who really understands how to build campaigns around artists in a meaningful way, and Gabriella brings a level of organization, leadership and calm that is so valuable as a company grows. Just as importantly, they’re both great people, and culture matters a lot to us. We’ve been very intentional about building this team, and these are the kind of hires that make us better.”
“Throughout my career, I’ve discovered a deep passion for developing artists,” said Pfeiffer. “I feel truly at home here at The Core and am excited to step into this role — continuing to grow our team and craft innovative, intentional, and competitive marketing campaigns that help our artists elevate their music and expand their fan bases.”
Pulley remarked, “I’m thrilled to join a company that prioritizes investing not only in its artists but also in the people behind them. The leadership team is one of the most experienced and forward-thinking groups I’ve had the opportunity to work with. The Core has an exciting road ahead, and I’m honored to be part of a team building what we believe will be a lasting impact on the industry.”
