Concord Teams Up With Lito Music
• Concord, the world’s leading independent music company, has partnered with Lito MC Cassidy‘s Lito Music — a strategic step in the company’s continued expansion into the global Latin music market and a commitment to invest at the highest levels in the genre’s future.
Lito, of the iconic duo Lito & Polaco, is a foundational figure in the rise of the Latin Urban movement. With a career spanning over 30 years in the Latin industry, he helped define the early sound and cultural framework of reggaeton, influencing generations of artists and contributing to projects recognized at the highest levels.
“This partnership reflects where I am today,” said Cassidy. “It’s about using my experience as an artist to develop new talent the right way, while continuing to work with established artists to grow global stars and take them further into the mainstream.”
“This venture is a strong example of how Concord approaches growth: by partnering with proven cultural leaders and giving them the support, resources and global infrastructure to build something lasting,” said Tom Becci, Chief Executive, Concord Label Group. “Lito brings credibility, creative instinct, and a deep connection to the culture, and together we’re building a label designed to develop new talent, support breakthrough releases, and expand Concord’s presence across Latin music in a meaningful way.”
Pictured, (l-r): Bob Valentine, CEO, Concord; Tom Becci, Chief Executive, Concord Label Group; Lito MC Cassidy, President of Lito Music, LLC; Rafael Cassidy Sierra, Vice President of Lito Music, LLC.
