Moore-Evans Running Digital For iHeart Philly

• iHeartMedia Philadelphia has elevated Daija Moore-Evans to Digital Content Manager for the six-station Philly cluster, effective immediately. In her newly enhanced role, Moore-Evans will lead the cluster’s digital content strategy, audience engagement, and social media initiatives. She will oversee the development and execution of digital content designed to expand audience reach, strengthen brand engagement, and support the company’s on-air and online platforms.

Moore-Evans reports to Jeff Hurley, SVP of Programming, iHeartMedia Philadelphia, who remarked, “Daija has already made a tremendous impact on our team, and this promotion is well deserved. Her creativity, work ethic, and vision make her the perfect person to lead our digital efforts into the future.”

Moore-Evans discovered her passion for radio and digital media at Montgomery County Community College before continuing her broadcasting and media education at Temple University. In 2019, she joined iHeartMedia Philadelphia as a board op, later working her way into an on-air role at WUSL (Power 99) while assuming increasing responsibilities in digital media. Over the years, she has helped shape the social media presence and digital content strategy for both Power 99 and WDAS, ultimately earning this latest promotion.

“I’m incredibly grateful for the opportunities I’ve had to grow with iHeartMedia Philadelphia,” said Moore-Evans. “It’s been an amazing journey from board operator to leading digital strategy, and I’m excited to continue working with such talented teams to connect with our audiences in innovative and meaningful ways.”