Tenfold Increase For Dick Broadcasting

Dick Broadcasting Company (DBC), which owns Top 40 WKZL and Classic Rock WKRR (Rock 92) in Greensboro-Winston-Salem, NC is seriously expanding its radio footprint across North Carolina, South Carolina and Georgia, having signed a definitive agreement to acquire 18 stations and two translators from Alpha Media in Greenville-New-Bern, NC, Myrtle Beach, SC and Savannah, GA-Hilton Head, SC. Greenville: WERO, WRNS, WXQR, WQZL, WQSL, WANG-AM and WRNS-AM; Myrtle Beach: WKZQ, WRNN, WYAV, WMYB, WRNN-AM, W288DK; Savannah-Hilton Head: WFXH, WGCO, WRWN, WUBB, WXYY, WHHW-AM and W228CI.

Dick Harlow, COO of Dick Broadcasting, commented, “This acquisition is a natural next step as we move into the third generation of ownership in the Dick family. I could not be happier to be able to work with Larry Wilson and Bob Proffitt at Alpha on this acquisition. It’s ironic, for DBC sold a majority of their broadcast properties to Larry back when he was running Citadel Broadcasting, and now, 17+ years later, we expand our footprint by acquiring stations from him.”

Larry Wilson, Chairman of Alpha Media said, “I’ve known [DBC Owner/CEO] Allen Dick for many, many years and am thrilled to assist him in growing his company with the sale of these three great markets. My vision of this industry aligns with Allen’s, which makes me confident these stations and talented employees are in great hands.”