Cumulus Presents C-Endorsements

On-air jock endorsements have long been known as among the most effective and powerful ways that radio delivers marketing messages for its local advertisers. Now, Cumulus Media is wisely harnessing the power of that trusted relationship between air talent and their audience with the launch of C-Endorsement Videos, the first video endorsement product at scale in the radio industry.

C-Endorsement Videos are the latest addition to Cumulus Media’s recently launched company-wide local digital marketing solutions platform, the Cumulus Digital C-Suite. These local personality-branded video endorsements will appear as pre-roll video ads before content on popular and reputable third-party websites visited by consumers within a local advertiser’s specific target audience including age, gender, geography, and behavioral characteristics.

Larry Linietsky, VP of Digital Operations and Business Development for Cumulus Media remarked, “Radio personality endorsements are effective marketing solutions because of the trusted relationship listeners have with their favorite local DJs and hosts. With audiences spending up to four hours every day with these personalities, research shows that nearly 80% trust on-air personalities like friends. Given the combination of the time spent and the trust built, it is no wonder that over 50% of the audience reports their favorite personalities influence their opinions. Now is the perfect time to harness the tremendous influence our talent has with local audiences into the digital world via C-Endorsement Videos as part of the growing Cumulus Digital C-Suite.” For more information on C-Endorsement Videos and C-Suite, contact Larry.Linietsky@cumulus.com.