Hollins Joins Jacobs Media

Jacobs Media has named veteran media research exec Jason Hollins as Research Director. In this new role Hollins will work closely with the Jacobs brothers, Fred and Paul, to lead the company’s expanding research initiatives in radio, digital media and beyond. “We are proud and excited to bring someone of Jason’s talent and experience to the Jacobs Media team,” said Fred Jacobs, President of Jacobs Media. “He’s spent nearly two decades working in radio and media research, both broadcast and digital, and has been integral in helping a vast array of companies better understand their current consumers, as well as helping them stay ahead of the curve on emerging media.”

Hollins segues from Edison Research, where he has spent the entirety of his media career, including 12 years as Vice President. In addition to hundreds of broadcast radio studies, Jason has been heavily involved with dozens of industry studies that have helped shape the online audio, online video, and podcasting industries.

Commenting on his forthcoming adventure, Hollins said, “I’m thrilled to join Jacobs Media. I’ve always admired the successes they’ve achieved with their clients, the relationships they’ve cultivated and the excellent reputation they’ve built in doing so. I’m eager to bring my passion and experience in identifying trends, and emerging industries and platforms, to further expand the role research plays in helping Jacobs Media clients succeed now and into the future.”