SPANISH-LANGUAGE – Page 2 – RAMP

88.5’s Latin Alt Rebrands As Bilingual Sounds

October 21, 2024October 21, 2024 kevincarter 88.5, KCSN

• 88.5-FM’s 11-year-old Latin Alt HD3 station, the first 24/7 Latin Alternative music format HD station in the country, powered

AC BRANDING/MARKETING FORMAT FLIPS FRONT PAGE PROGRAMMING SPANISH-LANGUAGE

CMG Orlando Launches HITS 96.5

October 17, 2024October 18, 2024 kevincarter Cox Media Group, WOEX

• Cox Media Group Orlando has relaunched WOEX (Exitos 96.5) as HITS 96.5, a new Spanish AC format featuring English

EXECUTIVE ACTION FINANCIAL FRONT PAGE SALES SPANISH-LANGUAGE

Entravision Executive Action

October 16, 2024 kevincarter Entravision

• Entravision Communications Corporation announced several key leadership appointments: Juan Navarro has been appointed Chief Revenue Officer, Marcelo Gaete has

BRANDING/MARKETING FORMAT FLIPS FRONT PAGE PROGRAMMING SPANISH-LANGUAGE STREAMING

Norsan Launches Three Orlando Stations

October 1, 2024 kevincarter Norsan Media

• Back in June we reported that Norsan Media, one of the nation’s top Hispanic-owned media companies, had expanded its

BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE SALES SPANISH-LANGUAGE

HRN Taps De Los Santos As Chief Cultural Officer

September 10, 2024September 10, 2024 kevincarter Hispanic Radio Networks

• Renowned Hispanic marketing expert Lupe De Los Santos has joined Hispanic Radio Network (HRN) as Chief Cultural Officer. Drawing

BRANDING/MARKETING FRONT PAGE PROGRAMMING PROS IN MOTION SPANISH-LANGUAGE TOP 40

Rodriguez Awarded Middays At Rumba 106.1/Philly

September 3, 2024 kevincarter iHeartMedia, WUMR

• iHeartMedia Philadelphia announced the arrival of Johanny Rodriguez as the new midday personality for Spanish Top 40 WUMR (Rumba

BRANDING/MARKETING CLASSIC HIP HOP CLASSIC ROCK DIGITAL FRONT PAGE PRODUCTION PROGRAMMING RHYTHMIC SPANISH-LANGUAGE VOICEOVER

Meruelo Media Names Berger Sr. Imaging Dir.

August 5, 2024August 5, 2024 kevincarter KPWR, Meruelo Media

• Los Angeles-based Meruelo Media has named Andrew Berger as Senior Imaging Director for the company’s Audio Brands, effective immediately.

BRANDING/MARKETING CONCERTS FRONT PAGE LABEL LOVE PROGRAMMING RHYTHMIC SPANISH-LANGUAGE STREAMING

iHeartRadio Fiesta Latina Returns

July 18, 2024July 18, 2024 kevincarter iHeartRadio Fiesta Latina

• iHeartMedia announced the 2024 iHeartRadio Fiesta Latina Presented by the All-New Nissan KICKS will return to Miami’s Kaseya Center

BRANDING/MARKETING CLASSIC HIP HOP FORMAT FLIPS FRONT PAGE MORNING SHOWS PROGRAMMING SPANISH-LANGUAGE TOP 40

Let’s Get Ready To Rumba Louder

July 18, 2024July 18, 2024 kevincarter WBTP, WRUB

• iHeartMedia Tampa Bay played signal-swap with Spanish Hits WRUB and Hip Hop WBTP, moving The Beat to 106.5/102.9 and

BRANDING/MARKETING FORMAT FLIPS FRONT PAGE PROGRAMMING SPANISH-LANGUAGE STREAMING

Asheville Welcomes ‘La Pantera’

July 3, 2024 kevincarter Saga Communications

• Saga’s Asheville Media Group announced the launch of La Pantera 97.3, the first of its kind, Spanish-language radio station