NuVoodoo – Moneyball for Radio

• NuVoodoo founder, Carolyn Gilbert is not known for mincing words. About national callout, she has said, “National music research

• In addition to “beloved,” the words “authentic” and “relatable” have been consistent across the many, many tributes to WMMR’s

(With apologies to the Bee Gees, of course.) Last week’s tragic loss of WMMR’s Pierre Robert is a timely reminder

• Have you audited your imaging and promos lately? This year? This decade? With more responsibilities spread across fewer people

• While Nielsen’s new 3-minute rules have lifted AQH, revenue remains challenging. It’s understandable to see programming personnel being trimmed

• When we asked the 2,000+ nationwide respondents in NuVoodoo Ratings Prospects Study 26 what causes them to change stations,

• For the coming year in the radio business, you’ll again be asked to do more with less. If you’re

• Spouses of program directors talk about it: PDs listen to the car radio wrong — they turn up the

• Advertisers are increasingly looking for proof that their campaigns are working. You can hear ROAS — Return on Ad

• Last week we shared a deep dive into findings concerning CHR and AC P1s from the latest NuVoodoo national