NuVoodoo – Moneyball for Radio

• In 1977 TM Productions sent out LPs with demos of seven jingle packages on side two and an 18-minute

• Last year, NuVoodoo asked a panel of nearly 2,000 radio listeners, “If you found out that the voice introducing

• I haven’t been on the air in over 30 years, but I still have a recurring radio nightmare. In

• Thanksgiving has always been my favorite holiday. Over the years, I’ve come to refer to it as the National

• NuVoodoo founder, Carolyn Gilbert is not known for mincing words. About national callout, she has said, “National music research

• In addition to “beloved,” the words “authentic” and “relatable” have been consistent across the many, many tributes to WMMR’s

(With apologies to the Bee Gees, of course.) Last week’s tragic loss of WMMR’s Pierre Robert is a timely reminder

• Have you audited your imaging and promos lately? This year? This decade? With more responsibilities spread across fewer people

• While Nielsen’s new 3-minute rules have lifted AQH, revenue remains challenging. It’s understandable to see programming personnel being trimmed

• When we asked the 2,000+ nationwide respondents in NuVoodoo Ratings Prospects Study 26 what causes them to change stations,