NuVoodoo – Moneyball for Radio

• Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in

• Years of NuVoodoo Ratings Prospects Studies have shown the tremendous pull of $1000 and even $500 contest prizes. Well-orchestrated

• With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs

• With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20%

• We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real

• Last week we wrote about presenting a research study at Country Radio Seminar 2025. We highlighted on-going listener interest

• We were in Nashville last week for Country Radio Seminar 2025 — and what a great event it is

• NuVoodoo will be in Nashville later this week for the Country Radio Seminar. While there we’ll present a massive

• The latest NuVoodoo national study includes the opinions of nearly 3000 respondents aged 14 and older. This means we

• NuVoodoo National Media & Marketing Study 25 represents the opinions of nearly 3000 respondents aged 14 and older. We