NuVoodoo – Moneyball for Radio

• Knowing my involvement in the radio business, friends recently asked for help with the audio system in their new

• The radio business came to mind last week while watching the CBS 60 Minutes segment on Banana Ball last

• The spring book is underway. Even if you’re among the lucky ones who were able to get a music

• Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in

• Years of NuVoodoo Ratings Prospects Studies have shown the tremendous pull of $1000 and even $500 contest prizes. Well-orchestrated

• With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs

• With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20%

• We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real

• Last week we wrote about presenting a research study at Country Radio Seminar 2025. We highlighted on-going listener interest

• We were in Nashville last week for Country Radio Seminar 2025 — and what a great event it is