NuVoodoo – Moneyball for Radio

• For the coming year in the radio business, you’ll again be asked to do more with less. If you’re

• Spouses of program directors talk about it: PDs listen to the car radio wrong — they turn up the

• Advertisers are increasingly looking for proof that their campaigns are working. You can hear ROAS — Return on Ad

• Last week we shared a deep dive into findings concerning CHR and AC P1s from the latest NuVoodoo national

• Last week we shared a deep dive into findings concerning Urban and Urban AC P1s from the latest NuVoodoo

• Last week we shared a deep dive into findings concerning Classic Hits and Classic Rock P1s from the latest

• Last week we shared a deep dive into findings concerning Country radio P1s from the latest NuVoodoo national study,

• With less than five weeks to go until the start of the fall book, we’re drilling down each week

• Last week we drilled into the most influential marketing channels for likely ratings participants. At or near the top

• Last week we drilled into the details of contest design for the fall book that looms less than two