Saturday, July 5, 2025
Latest News from RAMP:
  • KJ103 Morning Show Welcomes Amanda Lee
  • Kannon Fired Up Over New Weekday Show
  • Kelley Anderson: Free Agent
  • Remembering Kenny Lee Karpinski
  • E. White Has Carolina On His Mind
  • Bluesky
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NuVoodoo – Moneyball for Radio

NuVoodoo - Moneyball for Radio 

Moneyball: ‘Banana Ball’ Reminds Radio …

April 21, 2025April 20, 2025 kevincarter NuVoodoo

• The radio business came to mind last week while watching the CBS 60 Minutes segment on Banana Ball last

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NuVoodoo - Moneyball for Radio 

Moneyball: Make Your Content Sizzle

April 14, 2025April 13, 2025 kevincarter NuVoodoo

• The spring book is underway. Even if you’re among the lucky ones who were able to get a music

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NuVoodoo - Moneyball for Radio 

Moneyball: Ca$h is King, but Fun is Infectious

April 7, 2025April 6, 2025 kevincarter NuVoodoo

• Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in

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NuVoodoo - Moneyball for Radio 

Moneyball: The Case for Cheaper Contest Prizes

March 31, 2025March 30, 2025 kevincarter NuVoodoo

• Years of NuVoodoo Ratings Prospects Studies have shown the tremendous pull of $1000 and even $500 contest prizes. Well-orchestrated

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NuVoodoo - Moneyball for Radio 

Moneyball: All You Need is Three (Minutes)

March 23, 2025 kevincarter NuVoodoo

• With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs

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NuVoodoo - Moneyball for Radio 

Moneyball: What Nielsen Says About the First Month of PPM 3-Minute Rule Ratings

March 17, 2025March 16, 2025 kevincarter NuVoodoo

• With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20%

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NuVoodoo - Moneyball for Radio 

Moneyball: Opportunities in the Ratings Methodology Changes

March 10, 2025March 9, 2025 kevincarter NuVoodoo

• We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real

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NuVoodoo - Moneyball for Radio 

Moneyball: Six Key Ideas for On-Air Talent

March 3, 2025February 28, 2025 kevincarter NuVoodoo

• Last week we wrote about presenting a research study at Country Radio Seminar 2025. We highlighted on-going listener interest

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NuVoodoo - Moneyball for Radio 

Moneyball: News from CRS 2025 — GET OUT!

February 24, 2025February 23, 2025 kevincarter NuVoodoo

• We were in Nashville last week for Country Radio Seminar 2025 — and what a great event it is

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NuVoodoo - Moneyball for Radio 

Moneyball: A BIG Study Coming to CRS ’25

February 17, 2025February 13, 2025 kevincarter NuVoodoo

• NuVoodoo will be in Nashville later this week for the Country Radio Seminar. While there we’ll present a massive

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BREAKING NEWS

WMG & Bain Invest In Music Catalogs
BREAKING NEWS EXECUTIVE ACTION FINANCIAL LABEL LOVE TRANSACTIONS 

WMG & Bain Invest In Music Catalogs

July 1, 2025 kevincarter Comments Off on WMG & Bain Invest In Music Catalogs

• UPDATED: Warner Music Group and private investment firm Bain Capital, are launching a joint venture to allow for the

NuVoodoo

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DIGITAL

Happy 5th Birthday, BIN!
BRANDING/MARKETING DIGITAL FRONT PAGE MILESTONES NEWS/TALK/SPORTS PROGRAMMING STREAMING URBAN URBAN AC 

Happy 5th Birthday, BIN!

June 30, 2025 kevincarter Comments Off on Happy 5th Birthday, BIN!

• Monday, June 30, 2025 marks the fifth anniversary of the launch of iHeartMedia’s BIN: Black Information Network, the first

iHeart & Audacy Forge Distribution Deal
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE PODCASTING PROGRAMMING STREAMING SYNDICATION TRANSACTIONS 

iHeart & Audacy Forge Distribution Deal

June 30, 2025 kevincarter Comments Off on iHeart & Audacy Forge Distribution Deal
Audacy Shuts Down Pineapple Street
DIGITAL DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE PODCASTING PROGRAMMING STREAMING 

Audacy Shuts Down Pineapple Street

June 28, 2025 kevincarter Comments Off on Audacy Shuts Down Pineapple Street
Lost Highway Finds Thomas & Masino
BRANDING/MARKETING COUNTRY DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Lost Highway Finds Thomas & Masino

June 24, 2025 kevincarter Comments Off on Lost Highway Finds Thomas & Masino
The Imaging House Is On Fire!
BRANDING/MARKETING DIGITAL FRONT PAGE PRODUCTION PROGRAMMING VOICEOVER 

The Imaging House Is On Fire!

June 24, 2025 kevincarter Comments Off on The Imaging House Is On Fire!

ARCHIVES

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WELCOME! WE’RE KEVIN & STEVE

Steve & Kevin
RAMP (Radio and Music Pros): Founded in September 2009, owned and operated by
Kevin Carter & Steve Resnik

LATEST POSTS

KJ103 Morning Show Welcomes Amanda Lee
BRANDING/MARKETING FRONT PAGE MORNING SHOWS PROS IN MOTION TOP 40 

KJ103 Morning Show Welcomes Amanda Lee

July 3, 2025 kevincarter Comments Off on KJ103 Morning Show Welcomes Amanda Lee

• iHeartMedia’s heritage Top 40 KJYO (KJ103)/Oklahoma City recently experienced a major change on its morning show, as Janet Ray,

Kannon Fired Up Over New Weekday Show
BRANDING/MARKETING FRONT PAGE HOT AC PROGRAMMING STREAMING SYNDICATION TOP 40 

Kannon Fired Up Over New Weekday Show

July 2, 2025 kevincarter Comments Off on Kannon Fired Up Over New Weekday Show
Kelley Anderson: Free Agent
BRANDING/MARKETING DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE NEWS/TALK/SPORTS 

Kelley Anderson: Free Agent

July 1, 2025 kevincarter Comments Off on Kelley Anderson: Free Agent

LABEL LOVE

Braun Downshifts At HYBE America
EXECUTIVE ACTION FRONT PAGE LABEL LOVE MILESTONES TRANSACTIONS 

Braun Downshifts At HYBE America

July 1, 2025 kevincarter Comments Off on Braun Downshifts At HYBE America
WMG & Bain Invest In Music Catalogs
BREAKING NEWS EXECUTIVE ACTION FINANCIAL LABEL LOVE TRANSACTIONS 

WMG & Bain Invest In Music Catalogs

July 1, 2025 kevincarter Comments Off on WMG & Bain Invest In Music Catalogs
Lost Highway Finds Thomas & Masino
BRANDING/MARKETING COUNTRY DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Lost Highway Finds Thomas & Masino

June 24, 2025 kevincarter Comments Off on Lost Highway Finds Thomas & Masino
Condolences: Lou Christie
CONDOLENCES FRONT PAGE LABEL LOVE 

Condolences: Lou Christie

June 18, 2025 kevincarter Comments Off on Condolences: Lou Christie
Create Beams Up With Star Trak
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING TRANSACTIONS 

Create Beams Up With Star Trak

June 18, 2025 kevincarter Comments Off on Create Beams Up With Star Trak
Donehower Named SVP/A&R, Big Loud & Mercury
BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Donehower Named SVP/A&R, Big Loud & Mercury

June 18, 2025 kevincarter Comments Off on Donehower Named SVP/A&R, Big Loud & Mercury

PROGRAMMING

Kannon Fired Up Over New Weekday Show
BRANDING/MARKETING FRONT PAGE HOT AC PROGRAMMING STREAMING SYNDICATION TOP 40 

Kannon Fired Up Over New Weekday Show

July 2, 2025 kevincarter Comments Off on Kannon Fired Up Over New Weekday Show
E. White Has Carolina On His Mind
ALTERNATIVE BRANDING/MARKETING CLASSIC ROCK FRONT PAGE PROGRAMMING PROS IN MOTION 

E. White Has Carolina On His Mind

July 1, 2025 kevincarter Comments Off on E. White Has Carolina On His Mind
MacLeod Named OM, Alpha Media Portland
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PROGRAMMING PROS IN MOTION 

MacLeod Named OM, Alpha Media Portland

July 1, 2025 kevincarter Comments Off on MacLeod Named OM, Alpha Media Portland
Civic Media Expands Into Michigan’s U.P.
CLASSIC ROCK COUNTRY EXECUTIVE ACTION FINANCIAL FRONT PAGE HOT AC NEWS/TALK/SPORTS PROGRAMMING STREAMING TRANSACTIONS 

Civic Media Expands Into Michigan’s U.P.

July 1, 2025 kevincarter Comments Off on Civic Media Expands Into Michigan’s U.P.
Melissa Chase Exits Audacy Houston
ADULT HITS COUNTRY DOWNSIZING FREE AGENT FRONT PAGE HOT AC PROGRAMMING 

Melissa Chase Exits Audacy Houston

June 30, 2025 kevincarter Comments Off on Melissa Chase Exits Audacy Houston
Houston’s Jay Michaels: Free Agent
DOWNSIZING FREE AGENT FRONT PAGE HOT AC PROGRAMMING PROS IN MOTION 

Houston’s Jay Michaels: Free Agent

June 30, 2025 kevincarter Comments Off on Houston’s Jay Michaels: Free Agent

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