NuVoodoo – Moneyball for Radio

• For the coming year in the radio business, you’ll again be asked to do more with less. If you’re

It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  Part 1: Decoding the

• It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  NuVoodoo’s Ratings Prospect

• Talking to potential music research clients we regularly hear about their current research vendor giving them “rolled” samples. A

• It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes

• The other day, we heard the midday host on the local Classic Rock station mention an article about the

• When talking with new research clients at NuVoodoo we’re often asked where we get our respondents, since we never

• NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati,

• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what