NuVoodoo – Moneyball for Radio

• Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of

• A few days ahead of the May 7 deadline to have REAL ID compliant credentials to get through airport

We’ve been reviewing what we learned about personalities in our study for this year’s Country Radio Seminar as we prepare

• Knowing my involvement in the radio business, friends recently asked for help with the audio system in their new

• The radio business came to mind last week while watching the CBS 60 Minutes segment on Banana Ball last

• The spring book is underway. Even if you’re among the lucky ones who were able to get a music

• Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in

• Years of NuVoodoo Ratings Prospects Studies have shown the tremendous pull of $1000 and even $500 contest prizes. Well-orchestrated

• With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs

• With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20%