Moneyball: Live vs Local vs Relevant
• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of
Read more• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of
Read more• We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball
Read more• We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball
Read more• We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball
Read moreThe spring book is underway in Nielsen markets. Even if you’re among the lucky ones who were able to get
Read more• When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners
Read more• The spring book starts Thursday, March 28. If you’re among a fortunate few, you’re putting finishing touches on promotional
Read more• You’re throwing a party starting on Thursday, March 28. If you program or manage a radio station in the
Read moreLast week we showed that TikTok is now a part of the Foundational Four platforms for NuVoodoo marketing when demos
Read more• The results of NuVoodoo Ratings Prospects Study 23 make it clear, there’s a new ad platform option for stations
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