NuVoodoo – Moneyball for Radio

• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what

• It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We

• Our latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month with responses from 3,188 people ages 14 to

• Studies released by some pundits in the radio business extol that being “free” is why a plurality of listeners

• Many listeners – especially those most likely to give radio its report card – already think music radio is

Last week the second release from NuVoodoo Ratings Prospects Study 24 showed that on top of a decline in those