NuVoodoo – Moneyball for Radio

• The other day, we heard the midday host on the local Classic Rock station mention an article about the

• When talking with new research clients at NuVoodoo we’re often asked where we get our respondents, since we never

• NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati,

• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what

• It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We

• Our latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month with responses from 3,188 people ages 14 to

• Studies released by some pundits in the radio business extol that being “free” is why a plurality of listeners