RESEARCH – Page 3 – RAMP – Radio and Music Pros

<img width="298" height="148" alt="" data-srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" data-src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" data-sizes="(max-width: 298px) 100vw, 298px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="298" height="148" alt="" data-srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" data-src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" data-sizes="(max-width: 298px) 100vw, 298px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="298" height="148" src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" sizes="(max-width: 298px) 100vw, 298px" />

NuVoodoo - Moneyball for Radio RATINGS RESEARCH

Moneyball: The Most Potent Research Choice Is…

January 8, 2024March 3, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing

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BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE PROGRAMMING RESEARCH TRANSACTIONS

Futuri/RCS Partnership Scheduled

November 29, 2023 kevincarter Futuri Media, RCS

• Futuri announced the formation of a new partnership with RCS. Now, in addition to RCS automation Zetta fully integrating

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<img width="298" height="148" alt="" data-srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" data-src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" data-sizes="(max-width: 298px) 100vw, 298px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="298" height="148" alt="" data-srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" data-src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" data-sizes="(max-width: 298px) 100vw, 298px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="298" height="148" src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" sizes="(max-width: 298px) 100vw, 298px" />

NuVoodoo - Moneyball for Radio RESEARCH

Moneyball: Facing the Realities of 2024 Budgeting

November 6, 2023November 6, 2023 kevincarter NuVoodoo

• Holiday decorations are appearing in stores. Christmas music is appearing on the radio. Starbucks is serving peppermint mochas. All

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NuVoodoo - Moneyball for Radio RATINGS RESEARCH

Moneyball: Music Makes You Feel Good – What Else Does?

October 16, 2023October 13, 2023 kevincarter NuVoodoo

• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what

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EXECUTIVE ACTION FRONT PAGE RATINGS RESEARCH

Jenson Upped To President Of Nielsen

October 11, 2023October 12, 2023 kevincarter Nielsen

• Just five months after joining Nielsen as Chief Financial Officer, the giant audience measurement, data and analytics firm announced

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<img width="298" height="148" alt="" data-srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" data-src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" data-sizes="(max-width: 298px) 100vw, 298px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="298" height="148" alt="" data-srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" data-src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" data-sizes="(max-width: 298px) 100vw, 298px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="298" height="148" src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" sizes="(max-width: 298px) 100vw, 298px" />

NuVoodoo - Moneyball for Radio PROGRAMMING RATINGS RESEARCH

Moneyball: The Role of Talent in Relating to the Listener

October 9, 2023October 8, 2023 kevincarter NuVoodioo

• “NuVoodoo President Carolyn Gilbert and I often share the writing of these posts, but this one’s personal to me,

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NuVoodoo - Moneyball for Radio RATINGS RESEARCH

Moneyball: TikTok Adds Zips To Targeting Options

October 2, 2023October 1, 2023 kevincarter NuVoodioo

This week we’re handing the keyboard to NuVoodoo marketing guru Mike O’Connor. TikTok’s new targeting options enhance the tool kit

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<img width="298" height="148" alt="" data-srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" data-src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" data-sizes="(max-width: 298px) 100vw, 298px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="298" height="148" alt="" data-srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" data-src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" data-sizes="(max-width: 298px) 100vw, 298px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="298" height="148" src="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ramp247.com/wp-content/uploads/Moneyball-feature.jpg 298w, https://ramp247.com/wp-content/uploads/Moneyball-feature-150x74.jpg 150w" sizes="(max-width: 298px) 100vw, 298px" />

NuVoodoo - Moneyball for Radio RATINGS RESEARCH

NuVoodoo Moneyball For Radio: 9/18/23

September 18, 2023September 16, 2023 kevincarter NuVoodioo

Moneyball & Rolled Samples Moneyball for Radio means using everything at your disposal to tilt the table in your favor

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NuVoodoo - Moneyball for Radio RATINGS RESEARCH

Moneyball For Radio: 9/11/23

September 11, 2023September 9, 2023 kevincarter NuVoodioo

Moneyball & Listening Devices Moneyball for Radio means working to find that next tenth of an AQH Ratings point to

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EXECUTIVE ACTION FRONT PAGE PROGRAMMING RATINGS RESEARCH

Chuck Sullivan Joins Research Director

September 6, 2023September 6, 2023 kevincarter Research Director

• Research Director, Inc., (RDI), The Ratings Experts, is excited to announce the addition of veteran radio executive Chuck Sullivan

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