Somerville Named COO Of Research Director
• Research Director, Inc. (RDI) announced the elevation of Nicole Somerville to Chief Operating Officer. Somerville joined the company in
Read more
RESEARCH
Moneyball: Options for Decision-Making
• The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point
Read more
NuVoodoo Inks Parvis As VP/Sales
• NuVoodoo Media Services, a data-driven media research, marketing, digital and content intelligence provider, announces that it has appointed media
Read more
Moneyball: The Most Potent Research Choice Is…
• The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing
Read more
Futuri/RCS Partnership Scheduled
• Futuri announced the formation of a new partnership with RCS. Now, in addition to RCS automation Zetta fully integrating
Read more
Moneyball: Facing the Realities of 2024 Budgeting
• Holiday decorations are appearing in stores. Christmas music is appearing on the radio. Starbucks is serving peppermint mochas. All
Read moreMoneyball: Music Makes You Feel Good – What Else Does?
• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what
Read more
Jenson Upped To President Of Nielsen
• Just five months after joining Nielsen as Chief Financial Officer, the giant audience measurement, data and analytics firm announced
Read more
Moneyball: The Role of Talent in Relating to the Listener
• “NuVoodoo President Carolyn Gilbert and I often share the writing of these posts, but this one’s personal to me,
Read moreMoneyball: TikTok Adds Zips To Targeting Options
This week we’re handing the keyboard to NuVoodoo marketing guru Mike O’Connor. TikTok’s new targeting options enhance the tool kit
Read more