RESEARCH – Page 9 – RAMP – Radio and Music Pros

Aptivada Rebrands As Audience

April 21, 2022April 21, 2022 kevincarter Aptivada, Audience

• Aptivada is now Audience. Please make a note of it. This major rebrand includes an updated name, logo, and

BRANDING/MARKETING Consultants DIGITAL EXECUTIVE ACTION FRONT PAGE PROGRAMMING RESEARCH

Meet The Smith Richards Collective

April 20, 2022April 21, 2022 kevincarter Smith Richards Collective

• Veteran radio executives Steve Smith and Tim Richards and digital marketing strategist Heidi McIvor-Allen have joined forces to launch

EXECUTIVE ACTION FINANCIAL FRONT PAGE RATINGS RESEARCH TRANSACTIONS

Nielsen Acquired By Private Equity For $16 Bil

March 29, 2022March 29, 2022 kevincarter Nielsen

• Nielsen Holdings plc announced that it has entered into a definitive agreement to be acquired by a private equity

BRANDING/MARKETING CONVENTIONS EDUCATION EXECUTIVE ACTION FRONT PAGE RESEARCH

Another Futuri SVP Upgrade For Zena Burns

March 8, 2022March 8, 2022 kevincarter Futuri Media

• Sending our very best wishes to our friend Zena Burns, who has been been promoted to SVP, Content and

EXECUTIVE ACTION FRONT PAGE RATINGS RESEARCH STREAMING TRANSACTIONS

Nielsen & CMG Renew Vows

March 3, 2022March 3, 2022 kevincarter Cox Media Group, Nielsen

• Nielsen and Cox Media Group (CMG) announced a multi-year renewal agreement for television and audio measurement services covering CMG

BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE RATINGS RESEARCH TRANSACTIONS

PromoSuite Partners With Aptivada

March 2, 2022March 1, 2022 kevincarter Aptivada, PromoSuite

• PromoSuite and Aptivada have partnered to create an integration between Aptivada’s contesting platform and PromoSuite Next & PromoSuite Mail

BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE RATINGS RESEARCH SALES TRANSACTIONS

AURN & ARC Mean Business

February 24, 2022February 24, 2022 kevincarter ARC, AURN

• American Urban Radio Networks and ARC Software, Inc. announced that they have entered into an agreement establishing ARC as

EDUCATION EXECUTIVE ACTION FRONT PAGE PROGRAMMING RESEARCH SALES

MIW Releases Gender Analysis Study

February 15, 2022 kevincarter MIW

• Mentoring and Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) charitable organization dedicated to the advancement of female leadership

EXECUTIVE ACTION FRONT PAGE RATINGS RESEARCH

Executive Action @ Research Director

January 19, 2022January 19, 2022 kevincarter Research Director

• Following the December 31, 2021 retirement of Partner Charlie Sislen, Annapolis, MD-based Research Director, Inc. is implementing several significant

BRANDING/MARKETING Consultants FRONT PAGE PROGRAMMING PUBLIC RADIO RESEARCH TRIPLE A

88Nine’s Jordan Lee Joining Paragon

January 12, 2022January 12, 2022 kevincarter Paragon Media Strategies, WMYS

• Jordan Lee, Station Director of Radio Milwaukee Triple A WYMS (88Nine)/Milwaukee is leaving the station after 13 years to