BIA 2025 Local Ad Forecast Down 2.4%
• BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this
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SALES
Coffey Joins iHeart As Chief Business Officer
• iHeartMedia announced that Lisa Coffey has joined the company in the newly-created role of Chief Business Officer. She will
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Executive Action: Guarasi Rejoins Pillar Media
• Michael Guarasi has joined Pillar Media as General Sales Manager for Contemporary Christian WAWZ (Star 99.1), serving Northern New
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Townsquare & Renda Ink Digital Deal
• Townsquare Media announced a strategic digital advertising partnership with Renda Media, a local media company with a strong presence
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iHeart Resets Markets Group Leadership
• Following yesterday’s announcement of Hartley Adkins‘ impending retirement as President of iHeartMedia’s Markets Group, the company announced a revised
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Hartley Adkins Announces Retirement
• RAMP has learned that Hartley Adkins, President of the iHeartMedia Markets Group is retiring at the end of the
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DeFriez Names GM/Sales Mgr., WHIN Radio
• Kensington Digital Media is pleased to announce that Karen DeFriez is joining the company in the dual role of
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Lenz In Charge Of iHeart Milwaukee
• iHeartMedia has elevated Dan Lenz to Market President for Milwaukee, effective immediately. Lenz, who joined iHeartMedia in 2017, most
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Deegan Upped To SVP/MM, Audacy Austin
• Audacy has elevated Tatjana Deegan to Senior Vice President and Market Manager of its Austin portfolio, which includes Hot
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Endom Named Reg. Pres., Townsquare Lubbock-Amarillo
• Townsquare Media welcomes veteran radio executive Dan Endom as Regional Market President overseeing the Lubbock and Amarillo, TX markets,
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