Expanded Insights For Everyone!
• iHeartMedia and podcast technology company ART19 have forged a partnership that will bring ART19’s podcasts to iHeartRadio via an Application Program Interface (API). Even cooler, this deal will provide podcast publishers with some sweet new insights beyond your standard download numbers — like valuable data about how many listeners heard a specific advertisement and when they heard it. With the companies’ new API connected distribution method, ART19 podcast publishers on iHeartRadio will receive more detailed listener information about when users start, stop, and skip during an episode, as well as listener demographics. These insights will allow podcasters to better monetize their content based on confirmed ad impressions, not just downloads, as well as enable advertisers to serve dynamic, targeted ads. The new advertising model combined with first-of-its-kind listener behavior data will attract new advertisers to podcasts, presenting a revenue growth opportunity for the entire industry.
“A big issue facing the podcast industry today is limited measurement,” said Chris Peterson, SVP of Podcasting for iHeartRadio. “With iHeartRadio’s extensive pool of listener data and ART19’s distribution technology, we will be the first platform to provide podcasters with detailed analytics. Together, we’re excited to implement a new robust ad-tech solution that is sure to drive the growth of the podcast industry.” ART19 podcasts are now available on iHeartRadio.com, including top shows from the popular podcast curator Wondery.
• TagStation, the power behind NextRadio® is launching what it describes as “the most advanced radio campaign measurement tool to date” — The Dial Report provides robust analytics and insights about radio ROI, by measuring campaign results and listener behavior for advertisers that enhance their on-air radio campaign with the NextRadio app. The new Dial Report is a digital measurement report of analog radio usage, providing location-based data, demographics and radio listening data within 48 hours of airing spots. Dial Report users can drill down into MSAs and/or device activity to uncover campaign listens, views, interactions, listener proximity and in-store traffic.
“NextRadio is a game-changer for the radio industry because it provides meaningful radio data that agencies and brands can use to prove the value radio spots bring to their marketing efforts,” said Paul Brenner, President of NextRadio. “Being able to see the proximity of a listener is unprecedented in the radio industry. Brands are taking notice and asking how they can get these insights.”
