Hubbard Pulls The Trigger
• Hubbard’s 2060 Hubbard Radio and its 2060 Digital division announced an agreement to purchase TiWi Digital’s TriggerEX ad delivery technology. With that acquisition, Hubbard Radio and 2060 Digital will expand their digital solutions platform by offering advertising partners this unique and productive digital advertisement delivery solution.
TriggerEX is described as an ad delivery technology that enables companies to create and deliver a unique display ad and message based on the contents of a data feed in real time, offering advertisers the flexibility to change message mid-flight in a social media-like way.
“We are proud and grateful Hubbard Radio and 2060 Digital have chosen to purchase the TriggerEX advertising technology,” said Andy Dahl, Founder and CEO at TiWi Digital and creator of TriggerEX. “With Hubbard’s experience and expertise in providing clients top-of-the-line marketing and advertising solutions, addressing increased sophistication in the marketplace with TriggerEX is a natural fit. With Hubbard and 2060, we have stewards that will grow, innovate, and improve the technology and continue their commitment to deliver the productive experience their clients are looking for.”
Bernie Laur, Director of Digital Sales for Hubbard Interactive — Twin Cities, remarked, “We have been using the TriggerEX tech for four or five years and not only does it deliver consistently more productive ad campaigns, but it also provides a nimble and timely ad message that our clients have come to expect. And to prove it, our clients come back year after year.” For more information about TiWi, call 651-324-2029.
